Photo: Mike Thomas
My goal is to provide tailored, effective, strategic communications solutions and transformations that will positively shape your brand — public or personal.
I’m an award-winning communication strategist, digital media veteran and university educator with 25+ years of experience across entertainment (music industry and radio), consumer products, pharma, cable television, and non-profits. I’ve developed programs and curriculum in public relations, crisis communication, marketing, social media influencer strategy and immersion, diversity/equity/inclusion, internal communication, change management, and content delivery for major consumer brands, entertainers, city governments, political figures, professional athletes, and more.
Whether I’m teaching budding PR pros, working on a straightforward PR campaign for a product launch, or providing one-on-one media coaching for a CEO whose company is embroiled in a public scandal, my goal is to provide tailored, effective, strategic communication solutions and transformations that will positively shape your brand — public or personal.
A variety of tactics can get us there, including (but not limited to):
crisis counsel on diffusing uneven media portrayals of you/your company
coaching your company’s leaders to communicate effectively
driving quality media coverage of your products and projects
helping you identify skills, capabilities and habits that can fuel a great career in public relations
briefings on emerging cultural and consumer trends that complement your business
developing thought leadership platforms for your brand
staging real-time media crisis drills to hone response protocols
leading risk-assessment workshops with your key teams
My professional journey includes university-based teaching posts, agency and in-house communications roles, and a wide variety of consulting and project-based work:
In addition to my role as an Assistant Professor of Instruction at Temple University’s Klein College of Media and Communication, I helm Crisis Contingency Academy, an online course portal that provides instruction in media crisis preparation and prevention, and The PR Glow Up, which offers professional development resources and online courses for new PR practitioners. I also head up Crisis Contingency Partners, through which I provide marketers, corporations, and public personalities with crisis management and media training support, as well as media risk-assessment tools and planning services.
Education:
Bachelor of Arts - University of Pennsylvania
Master of Business Administration - Gabelli School of Business, Fordham University
Enough about me — I’d love to connect with you! Click the buttons below to sign up for my newsletter, read my blog or get in touch about hiring me for your project.